Oja

Social selling

Sell on WhatsApp & Instagram

Tag social orders, share checkout links in chat, and see which platform drives revenue without guessing.

Most Nigerian buyers start on Instagram or WhatsApp. The gap is getting those orders into inventory and analytics.

Record and tag every social sale. Send payment links instead of typing account numbers into DMs.

Social sales decrement stock like website and POS sales. No more selling what you do not have.

IG · WA · FB · TikTokShare in chatSyncs on social sale

WhatsApp order flow

Hi, is the blue dress still available?
Yes! Here's your checkout link 👇
pay.useoja.com/order/1042

Tag every social order

Instagram, Facebook, TikTok, WhatsApp: each sale attributed.

Checkout from chat

Payment links customers open and pay in one tap.

Honest inventory

Social sales update stock in real time.

Store link sharing

Share your storefront URL in bio and stories.

Channel analytics

See which platform earns in your dashboard.

Same fulfilment queue

Social orders beside web and walk-in in one list.

Instagram

Turn DMs into tracked orders

Record orders from story replies and DMs. Tag as Instagram so analytics credits the channel.

Share product links from your catalogue instead of retyping prices.

  • Instagram channel tag
  • Product deep links
  • Revenue by source

WhatsApp

Payment links, not account numbers

Send a checkout link per order. Customer pays via transfer or card without more back-and-forth.

Mark paid when Oja Terminal confirms. Move to processing and shipping.

  • WhatsApp-ready links
  • Instant transfer confirm
  • Order status updates

From story to paid order

Share your store link, take orders in Oja, fulfil from the same queue as every channel.

Stop losing sales in chat threads that never become records.

  • DM order entry
  • Payment links in WhatsApp
  • Channel tags in analytics

Built for

  • Fashion and beauty sellers in Instagram DMs
  • Food businesses on WhatsApp
  • Merchants who post DM to order weekly

FAQ

Questions

Can I tag Instagram vs WhatsApp?

Yes. Each order gets a channel tag in analytics.

Do social sales affect inventory?

Yes. Recorded social orders decrement stock like web sales.

Social selling works best with payments and order management on the same platform.

Create your store