Feature
Best website builder for every product & business
Launch a professional storefront for fashion, food, retail, services, and digital goods. Nine themes, custom domain, inventory-aware checkout, and payments in Naira.
Generic website builders were not built for Nigerian commerce: variants that matter, stock that moves at the counter, and checkout on mobile data.
Oja is a real shop, not a brochure. Publish products in minutes, pick a theme, connect Oja Terminal, and keep one catalogue whether orders come from Instagram, WhatsApp, or your counter.
From a solo tailor in Surulere to a multi-location grocer, you get storefront, inventory, POS, and analytics without hiring a developer for every campaign.
What you get
Nine mobile-first themes
Bold, minimal, premium, marketplace, and more. Set brand colours and publish without touching code.
Every product format
Physical SKUs, digital downloads, handmade pieces, subscriptions, services, and hybrid bundles.
Custom domain ready
Start on yourname.useoja.com. Connect your own domain when you are ready for a fully branded URL.
Inventory-aware pages
Product pages read live stock. No overselling when the last unit sells at the counter.
SEO and social previews
Clean URLs, meta descriptions, and product pages Google and Instagram can index.
Wired to payments and POS
Checkout, Oja Terminal, settlements, and dashboards share one account and one ledger.
Deep dive
Customization Studio: your brand on every screen
Upload your logo, pick accent colours, set banners, and link Instagram and WhatsApp. Changes preview instantly on mobile.
Merchants switch themes without losing products or orders. Your catalogue stays intact while the look evolves.
- Logo, favicon, and brand colours
- Homepage banners and featured collections
- Social links in header and footer
- Theme switch without republishing products
Deep dive
Storefront buyers actually trust
Your store loads fast on 4G. Product images, variant pickers, and checkout are tuned for phones first.
Customers see clear pricing, delivery options, and payment methods they already use: card, transfer, USSD.
- Variant grids for size, colour, and material
- Product reviews and ratings on listings
- Pickup, delivery zones, and shipping rules
- Shareable product links for Instagram and WhatsApp
Deep dive
Add products once. Sell everywhere.
Create a product with photos, price, variants, and stock. It appears on your website, POS, and shareable links at once.
When stock changes at the counter, your online store updates the same second. No nightly sync jobs.
- Bulk-friendly product editor
- Low-stock alerts before you run out
- Collections for launches and seasonal drops
- Digital delivery for downloads and vouchers
Deep dive
Checkout and payments built for Nigeria
Paystack card processing at checkout. Bank transfers via Oja Terminal with instant confirmation.
Every payment ties to an order. Settlements land in your Oja wallet. Withdraw on your schedule.
- Cards, transfers, USSD, QR, and cash
- Dedicated virtual account per store
- Shareable payment links for WhatsApp orders
- Settlement history for reconciliation
Deep dive
Desktop dashboard when you need the full picture
Manage products, orders, analytics, staff, and shipping from a full desktop view when you are at your workstation.
Same data as your phone. Add team members, review margins, and export reports without switching apps.
- Business Intelligence analytics panel
- Staff roles and permissions
- Shipping zones and carrier integration
- Customer database with purchase history
Built for
Merchants like you
- Fashion and beauty brands moving off Instagram-only selling
- Food businesses needing delivery zones and order notes
- Retailers with a physical shop and an online catalogue
- Service providers selling packages, deposits, and appointments
- Creators selling digital downloads and merch from one store
- Teams tired of WordPress plugins plus WhatsApp order chaos
FAQ
Questions
Do I need design or coding skills?
No. Choose a theme, upload your logo, set colours, and publish products. Custom domains and richer merchandising come when you are ready.
How long until my store is live?
Most merchants add a handful of products, pick a theme, and share their link the same day. Signup to first sale often happens within 24 hours.
Can I sell online and in-store?
Yes. One catalogue powers your website, POS, and shareable checkout links. Stock updates everywhere at once.
What products are supported?
Physical goods, digital downloads, handmade items, print-on-demand, second-hand, subscriptions, services, and mixed carts.
Can I use my own domain?
Yes. Start on yourname.useoja.com and connect a custom domain from your dashboard when you are ready.
How is this different from marketplaces?
You own the customer relationship, branding, and URL. Marketplaces can complement your reach, but your site is your house.
Ready to look as serious online as you are in person? Create your store free and explore pricing when you scale.
Create your storeA storefront that looks like your brand on day one.
Templates, your domain, honest inventory, and checkout wired to the same stack as your counter and your reports.
What you get
Everything you need to run a real shop.
Step by step
Live in four steps
01
Create your store
Sign up, pick a plan, and verify your business. Your Oja dashboard is ready in minutes.
02
Add your products
Upload photos, set prices, variants, and stock. Physical, digital, handmade, or services.
03
Customize your brand
Pick a theme, set colours, banners, and social links in Customization Studio.
04
Publish and sell
Share your store link on Instagram and WhatsApp. Accept payments via Oja Terminal.
Every product format
List what you sell — one builder
Physical
Variants, stock & shipping
Handmade
Unique listings
Print on demand
Merch without stock
Second-hand
Pre-owned & vintage
Hybrid
Physical + digital
Services
Bookings & packages
Physical
Variants, stock & shipping
Handmade
Unique listings
Print on demand
Merch without stock
Second-hand
Pre-owned & vintage
Hybrid
Physical + digital
Services
Bookings & packages
Why wired together matters
When one module changes, the rest just know.
Real-time stock
Sell on web. Sell at the counter. Inventory updates the same second, every time.
One customer record
The buyer at the counter and the buyer online are the same person — and you know it.
Aggregated reports
Web sales + POS sales + refunds + delivery costs — one report, every channel.
One audit trail
Every payment, every adjustment, every change — logged and reconcilable to the kobo.
The shape of it
One stack, not a bag of bolted-on apps.
Most "all-in-one" tools are a checkout app duct-taped to a website builder. Oja is built the other way: a single ledger, a single product graph, a single customer record — with surfaces for each part of your day.
Go deeper
Explore each module.
Each module is a full page — with screens, workflows, integrations, and a walkthrough of how it changes your day.
Built for your business
Fashion, food, retail & services
Your business website
Pick a theme. Start selling.
Nine ready-made layouts — tune your brand colours, add products, and go live in minutes.
Bold
High-impact for modern brands
Creative
Artistic layout for designers
Default
Clean, versatile standard
Marketplace
Multi-vendor optimised
Minimal
Whitespace-focused aesthetic
Modern
Sleek, tech-forward
Premium
Luxury tiered design
Shop
Retail high-volume
Elegant
Boutique serif style
One stack.
Four modules.
Pick yours.
Start free. Add what you need. Never reconcile data between tools again.