◆ Storefront builder
A storefront that looks like your brand on day one.
Pick a template, drop in your products, claim a domain. No designer required — your store reflects you, not the platform.
Built for African commerce
Run your entire
storefront
from one app.
Website, stock, payments, customers — wired together, finally. Set up your store in minutes and start selling across web, social, and in-person.
New order · Adunni B.
₦18,500 · Lagos
Settlement received
+₦142,300 to wallet
Out for delivery
3 orders · Ikeja → V.I.
Sales up 38%
vs. last week
Invoices & receiptsBusiness websiteDiscounts & couponsMulti-locationAnalyticsInventoryPayments & walletSecure checkoutDeliveryCustomers & CRMInvoices & receiptsBusiness websiteDiscounts & couponsMulti-locationAnalyticsInventoryPayments & walletSecure checkoutDeliveryCustomers & CRM
The platform
Every part of selling, in one place.
No more wiring a website to a payment link to a spreadsheet to a WhatsApp DM. Oja gives you the whole operation as one tool — built for African commerce.
▲ Analytics
Numbers that tell you what to do next.
Revenue, margins, bestsellers, funnels — decide with confidence, not vibes.
▲ Oja Terminal
One wallet for every payment.
Cards, transfers, USSD, QR, WhatsApp — unified for web and in-person.
⏱ Inventory
Stock stays honest across every channel.
When a customer pays — anywhere — your numbers reconcile that second. No more oversells from the counter.
◆ Customers & CRM
Turn one-time buyers into regulars.
Contact history, addresses, repeat-customer flags, WhatsApp campaigns — all without leaving Oja.
◆ Trust layer
Bank-grade security. Settlement trails that match your bank statement, exactly.
SSL everywhere, PCI-minded checkout, AI fraud monitoring, daily backups. Every kobo accounted for. Built so you can sleep.
Oja Terminal
Payments, finally in one wallet.
Virtual account, cards, transfers, USSD, QR, WhatsApp alerts and payment-to-order matching — wired for web and in-person. No juggling four dashboards.
Virtual accountCard paymentsBank transferUSSD codesQR at counterWhatsApp alerts
What you sell
Built for seven kinds of business — and probably yours.
Whether you ship dresses, ship downloads, or take orders at a counter, the bones of Oja flex to fit. Pick your category and the right templates, taxes, and units come with it.
Retail & fashion
Sizes, variants and stock that stays true across web, social, and the counter.
Electronics & gadgets
Specs, serial numbers, warranty windows — built into your product records.
Beauty & cosmetics
Bundles, shade variants, and receipts as polished as your packaging.
Food & beverages
Delivery windows, prep times, daily limits — orders never get lost in DMs.
Handmade & crafts
Tell the story behind each piece. Keep limited-run inventory accurate.
Digital products
Courses, files, links — instant delivery on payment, always auditable.
How it works
From signup to first sale in an afternoon.
No bottlenecks. No setup calls. Three steps, one operation, immediate liftoff.
15 seci.
Create your store
Phone number, store name, what you sell. Oja claims a free subdomain and you're live.
~20 minii.
Add products & polish
Drop in photos, prices, and variants. Pick a template, swap accent colours, you're done.
Day 1iii.
Start selling everywhere
Share your link. Take payments at the counter with Terminal. Watch every order land in Oja.
Real merchants
Real stores. Real numbers.
Operators who didn't need another marketplace — they needed operations. Here's what changed after they wired everything through Oja.
s
Sarah's Fashion Hub
Revenue growth
“We didn't need another marketplace; we needed operations. Oja gave us the site, stock discipline, and numbers in one place.”
500%
Revenue growth / 6 months
t
Tech Gadgets Co.
Orders / month
“Online and in-store finally match. When someone buys at the counter, our website stock updates: no more awkward oversells.”
1,200+
Orders / month / Today
b
Beauty by Zara
Repeat customers
“Invoices and receipts are professional, and I can see who buys what. My WhatsApp promos actually convert now.”
350%
Repeat customers / 4 months
Trust layer
Built so you can sleep.
Bank-grade everywhere. Settlement trails that match your bank statement to the kobo. Quiet infrastructure that just works.
SSL Encryption
End-to-end encryption for all transactions and data
PCI-minded checkout
Industry-standard practices for card and wallet data
Fraud Detection
AI-powered fraud prevention and monitoring
Auto Backups
Daily automated data backups and recovery
Sell online and in-store with one system
Oja helps Nigerian businesses run a professional storefront, track inventory, accept payments (including Oja Terminal), and understand performance with clear analytics — without juggling spreadsheets, chat threads, and disconnected tools.
Whether you sell fashion, cosmetics, food, gadgets, or digital products, you can publish products, share links, issue invoices and receipts, and keep stock accurate as sales happen across channels. Your customers get a secure checkout experience, and you get real-time visibility into revenue, bestsellers, and repeat buyers.