Orders scattered everywhere
WhatsApp at 11pm. Instagram DMs. Walk-ins at the counter. A website nobody updates. Sales slip through because nothing is in one place.
Your market, your way — built in Africa
Everything You Need to Run Your Business
in One Place
Manage sales, track inventory, process orders, and keep your customer records organized — all from a single, easy-to-use platform.
WhatsApp order · Funmilayo O.
₦22,000 · Lekki, Lagos
Oja Terminal · settled
+₦186,500 to wallet
Out for delivery
4 orders · Ikeja → V.I.
Best week yet
Sales up 42% · this month
WhatsApp & social ordersOja TerminalPOS & in-storeInventory syncBranded storefrontAnalyticsInvoices & receiptsShipping & deliverySecure checkoutCustomer CRMDiscounts & couponsMulti-locationWhatsApp & social ordersOja TerminalPOS & in-storeInventory syncBranded storefrontAnalyticsInvoices & receiptsShipping & deliverySecure checkoutCustomer CRMDiscounts & couponsMulti-location
The problem
You're handling orders on WhatsApp, Instagram, and walk-ins at once.
Nigerian merchants don't lack hustle. They lack one system that keeps up. Sound familiar?
Payments in four different apps
Bank transfers you confirm manually. Paystack in one tab. Cash at the counter. USSD codes in chat. Reconciliation eats your evening.
Two businesses, one shop
Your physical store and online store don't talk. Sell at the market, oversell online. You're running two operations instead of one.
Oja brings it all into one dashboard. Here's how ↓
The solution
Sell everywhere. Track everything.
One platform built for the real complexity of selling in Nigeria.
Orders scattered everywhereEvery sale in one list
Instagram, WhatsApp, walk-in. Tagged and tracked.
Tag every order by channel. Facebook, walk-ins, and storefront orders in one queue with status, payment, and fulfilment.
Channel taggingUnified orders
Facebook order
₦1,000 · Paid
WhatsApp order
₦22,000 · Pending
Walk-in sale
₦8,500 · Card
Instagram DM
₦4,200 · Paid
No professional online presenceYour branded storefront
A store that looks like your brand, not a generic link.
Pick a theme, set your colours, connect your domain. Customization Studio handles branding, banners, and social links. No developer needed.
Custom domainTheme builder
Custom domain
reach.ng · Live
Brand colours
Green & cream palette
Hero banner
Updated today
Social links
Instagram · WhatsApp
Flying blind on revenueNumbers that tell the truth
Online sales and offline sales. One clear picture.
See total revenue, online vs offline breakdown, conversion, and growth vs last period. Know which channel actually pays before you spend on ads.
Online vs offlineGrowth trends
Offline sales
₦5,625
Online sales
₦12,400 · this week
Growth vs last month
Up 18%
Mobile-only tools that don't scaleFull dashboard on every screen
Web, mobile, desktop. One account, all surfaces.
Manage products, orders, analytics, POS, staff, and shipping from a full desktop dashboard. Same data as your phone.
Inventory syncStaff & POS
Inventory sync
Online + in-store · live
POS checkout
Walk-in · card
Staff & roles
3 team members
One dashboard
Web · mobile · desktop
Oja Terminal
Payments in four different apps
One wallet for every method
Give customers your own account number.
Oja Terminal creates a dedicated Paystack virtual account for your store. Transfers, cards, USSD, and QR all settle in one wallet with instant WhatsApp alerts.
Virtual accountCard paymentsUSSD codesQR at counter
What you sell
Seven product types. One platform.
Most tools only handle physical goods. Oja natively supports digital downloads, handmade items, local services, and more — each with the right checkout and fulfilment.
Physical goods
Fashion, electronics, food
Ankara wrap dress
₦18,500 · Ships Friday
Digital
Courses, templates, downloads
Canva template pack
Instant download · Paid
Handmade
Crafts, jewellery, limited runs
Hand-beaded clutch
Only 2 left · Limited run
Print-on-demand
Custom merch & gifts
"Lagos is calling" tee
Print queue · 48 hours
Second-hand
Tokunbo & thrift
Tokunbo MacBook
Grade A · ₦420,000
Hybrid
Physical + digital bundles
Course + workbook
Hybrid bundle · 1 checkout
Local services
Barbers, tutors, tailors
Fade + trim combo
Sat 2pm · Surulere
How it works
From signup to first sale in an afternoon.
No setup calls. No developer. If you can use WhatsApp Business, you can run Oja.
Step 0115 sec
Create your store
Name, phone number, what you sell. Oja gives you a free subdomain instantly.
Step 02~20 min
Add products & polish
Photos, prices, variants. Pick a theme and your accent colour. Done.
Step 03Day 1
Take your first payment
Share your link on WhatsApp. Accept transfers via Oja Terminal. Every order lands here.
Ready when you are
Your market, your way.
Spin up your store, take your first payment, and see every order in one place before lunch. No card needed to start.
About Oja
Your market, your way. Nigeria's commerce platform
Oja is the all-in-one platform for Nigerian business owners who sell online, in-store, and on Instagram or WhatsApp. Build your branded storefront, run POS for walk-ins, accept Paystack and bank transfers via Oja Terminal, and manage inventory from one dashboard. Priced in Naira. No technical setup required.
Create your free storeOnline store NigeriaEcommerce platform NigeriaPOS system NigeriaOja TerminalVirtual bank account for businessPaystack storeInventory management NigeriaSell on WhatsApp NigeriaInstagram seller platformNaira paymentsBank transfer checkoutUSSD payment NigeriaSell digital products NigeriaLocal services marketplaceHandmade seller platformCustom domain storeOrder channel trackingShareable checkout linksOffline order recordingStaff permissions
Build your branded online store in Nigeria
Launch a professional storefront with themes, custom colours, product reviews, and SEO settings. Go live on a free subdomain or connect your own domain. No developer or hosting bill.
POS for your shop, market stall, or boutique
Ring up walk-in sales on web or the Oja POS app. Cash, card, and terminal payments sync with your online inventory. One stock count across every channel.
Accept every payment method Nigerians use
Oja Terminal gives your store a dedicated virtual bank account. Customers pay by transfer, card, USSD, or QR. Settlements land in your Oja wallet; withdraw on your schedule.
Sell everywhere. Track every channel.
Tag orders from Instagram, WhatsApp, walk-ins, your website, or the Oja app. Analytics show which channel drives revenue so you know where to focus.
FAQ
Questions merchants ask us
Straight answers about selling online, POS, payments, and getting started. No jargon.
Oja is an all-in-one commerce platform for Nigerian business owners. Sell online, in-store, and on social. Manage inventory, orders, payments, and customers from one dashboard priced in Naira.
Web, mobile, desktop & POS · Priced in Naira · Built in Nigeria for Nigerian merchants