Your business ally, born in Lagos.
We build the tools Nigerian merchants need to reach customers wherever they are, on our marketplace, in their own store or on social media, and to run everything behind the counter too.
Oja was founded in 2024 with a simple belief: selling online shouldn’t be reserved for big brands. Every trader, artisan and growing business deserves the same tools, priced in Naira and built around how Nigerians actually buy and sell.
Today Oja supports entrepreneurs, artisans and businesses of all sizes, from a single shop selling on WhatsApp to brands running several stores, branches and a team.
Simplicity
Set up your store in minutes, not days. No technical skills required.
Reach
Sell on Instagram, Facebook, TikTok and WhatsApp, your own store and Oja Square.
Security
PCI-compliant checkout, verified businesses, and a PIN on every withdrawal.
Insights
Clear analytics and reports that help you decide what to do next.
- Oja Square puts every merchant in front of new buyers
- 24/7 live chat with real people
- NYSC KitMatch helps corps members swap uniform kits
- A free plan, so anyone can start
- Payments through Paystack with PCI-compliant checkout
- Step-by-step KYC before payouts
- Merchant PIN and Face ID, Touch ID or fingerprint lock
- Verified statements your bank can check
Questions, partnerships or press? We’d love to hear from you.