Marketing
Email & SMS marketing
Email and SMS campaigns from your Oja customer list. Segments, newsletters, and promos without Mailchimp.
Your buyer list is valuable only if you can reach it. Oja turns customers into an audience you own.
Send HTML email or SMS to all buyers, a segment, or newsletter subscribers. Powered by Pulse credits.
Campaigns live beside orders and inventory so messaging reflects what you actually sell today.
Email campaigns
HTML newsletters to all buyers or segments. Launch collections, restock alerts, and promos from live store data. No CSV exports.
- · Segment by product or last order
- · Newsletter capture on storefront
- · Branded HTML templates
SMS campaigns
Flash sales, restock alerts, and win-back messages on buyers' phones. Billed via Pulse credits on your Oja account.
- · Higher open rates for urgent promos
- · Target repeat buyers
- · Pay as you go with Pulse
Campaigns from live data
Target by product purchased or last order date.
Store newsletter
Capture subscribers on your storefront.
SMS blasts
Flash sales and restock alerts on buyers' phones.
Coupons and referrals
Discount codes and word-of-mouth tracking.
No CSV exports
Segments built from your Oja customer database.
Pulse credits
Pay for SMS as you go. No separate subscription.
Newsletters that match your brand
Send HTML campaigns to all customers or segments: bought product X, has not ordered in 30 days, newsletter only.
Launch collections to buyers who already trust you.
- Segment by purchase history
- HTML email blasts
- Store-branded capture
SMS
Reach buyers on their phones
Flash sales, restock alerts, and order updates via SMS. Credits via Pulse.
Higher open rates than email for time-sensitive promos in Nigeria.
- SMS to segments
- Pulse credit billing
- Promo and win-back flows
Growth without another login
Newsletters and campaigns beside orders mean you promote what is in stock.
Repeat buyers hear from you beyond Instagram status updates.
- Email HTML campaigns
- SMS segments
- Newsletter capture on storefront
Built for
- Merchants with repeat buyers beyond Instagram
- Brands launching collections to an existing list
- Stores ready to move past WhatsApp status alone
FAQ
Questions
Do I need Mailchimp?
No. Email and SMS run from your Oja customer list.
How are SMS credits billed?
Via Pulse credits on your Oja account.
Related
Pair marketing with analytics to see which campaigns drive revenue.
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